Top Marketing Trends to Keep an eye on for 2016

It is the end of the year, and we at ShoutEx are trying to read the tea leaves to see what the next big thing will be in digital marketing in 2016.

Here are a few marketing trends to look out for in the New Year.

  1. Content Marketing will continue to grow

The Content Marketing Institute’s research shows that 82 percent of all B2Bs have some sort of content marketing strategy. The reason for this staggering number is that it is both cheap and effective.

Content marketing is 62 percent more cost effective per lead than outbound marketing.

Video content marketing is something in particular that will be a lot more prevalent in 2016.

This past May, YouTube added cards to their TrueView skippable ads that do things like bring the viewer directly to the advertisers’ shop page, which makes the distance between the ad and the sale even slimmer.

  1. Mobile will be where it’s at

This past year Google announced that mobile usage overtook desktop usage in 10 different countries. That alone, is a huge indicator for where things are headed.

At the minimum, most companies will have a mobile friendly website in 2016. At the most marketing and add experts can expect to be called upon to make more creative and interactive adds for mobile users.

Innovation in the mobile field became more critical this year when Apple announced that it will allow ad blocking software for iOS 9.

  1. It is time to get personal

Personalization is taking advantage of the data that a company has at its disposal to better tailor its interactions with its clients or customers.

This data could be information gained through a website profile or from tracking the behavioural data of visitors to a website.

Venture Beat did in depth research into personalization in marketing earlier this year and found that it was growing not only amongst mid-range to large businesses, but in small and micro businesses as well.

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Nick Seebruch

I am an External writer at ShoutEx. My interest lie in marketing, communications and journalism

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