For this post, I’d like to write about something very close to heart – movies and marketing.  I recently watched “The Greatest Movie ever Sold” and wanted to share my thoughts.

WCAG is the Web Content Accessibility Guidelines and is included in the Accessibility for Ontarians with Disabilities Act (AODA). Find out what WCAG is and its Level A and AA standards are check out the information on the Ontario Ministry of Community and Social Services website.

During a trip to IKEA for a new office desk, I felt nostalgic as I made way through the DIY furniture maze. IKEA was playing all the classics of the 80s – from Banarama to Duran Duran. That realization made me think – are they doing this on purpose? Or is the store manager a big fan of The Breakfast Club?

The marriage of social media and e-commerce promises fast sales, direct to your target audience, but the actual practice of so-called “social commerce” often falls short of being effective.

Sponsored Facebook posts or tweets, viral marketing, photo sharing and contests, or user reviews of products or services are not social commerce in and of themselves.