Now that you’ve Google Analytics set up – What now? Start measuring digital marketing KPI that makes sense for your sales model. If you can sell online, you can assign your leads and goals monetary value. Such analysis helps optimize your online campaigns. Here are a few pointers to get you started.

Digital Marketing KPI

	Web	Unique New Visitors Total Visitors (including returns) Bounce Rate
	Goals	Conversions (Registrations, downloads, signups, etc.) Avg time per page View of Trigger/Key pages (i.e. Pricing page)
	Sales	Marketing Qualified Leads Sales Qualified leads Number of deals/sales figure

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Zaki Usman

Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on LinkedIn.