Digital Marketing KPI – What to measure?

Now that you’ve Google Analytics set up – What now? Start measuring digital marketing KPI that makes sense for your sales model. If you can sell online, you can assign your leads and goals monetary value. Such analysis helps optimize your online campaigns. Here are a few pointers to get you started.

Digital Marketing KPI

Web KPI visitor stats

Web

  • Unique New Visitors
  • Total Visitors (including returns)
  • Bounce Rate
Online marketing KPI - Visitor stats

Goals

  • Conversions (Registrations, downloads, signups, etc.)
  • Avg time per page
  • View of Trigger/Key pages (i.e. Pricing page)
Web KPI - Sales - Leads - Results

Sales

Web KPIs to measure through customer sales cycle

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Zaki Usman

Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on Twitter or LinkedIn.

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