Quick Facts: Internet Advertising

A few statistics to keep in mind…

The year 2008 is long gone, and in the past weeks Advertisers have been working tirelessly to set their objectives and budgets for 2009. Marketing professionals know that they need to keep their eyes on media trends, and increasing evidence shows that online advertising will continue to grow at a steady pace.

The Interactive Advertising Bureau (IAB) of Canada’s projected total for 2008 Online Advertising Revenue in Canada is estimated to be $1.5 billion — a full 25% percent more than the 2007 actuals of $1.2 billion. And even though economic downturn has shaken us now in 2009, the top ad service organizations all see digital media as a stable source of income.

Publicis Chairman-CEO Maurice Levy says that digital media is likely the most resilient form of marketing expenditures, as digital communications efforts are highly measured. Return on investment is known almost immediately, and it’s easier to see which strategies are working and which aren’t. According to IAB Canada’s annual review of syndicated media research studies across Canada (PMB, NADbank, BBM/RTS), the Internet now reaches more adults each week than Magazines and Newspapers. As well, while the Internet is neck-and-neck with TV in terms of 18-24 year old weekly reach, it reaches more 18-24 and 25-34 year olds each week than the Radio.

It is extremely important to keep these facts in mind when determining your media strategy how to divide your advertising budget. Most certainly, whoever your client or whatever your product or service, an online strategy must be taken into consideration.

Keep your eyes peeled for more stats to come.

Comments (2)

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    The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.

    While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.

    I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.

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    I absolutely agree with you that it is very important to take advantage of both online and traditional media.

    What products are you currently marketing? Newspaper advertising is cheap, however newspaper circulation is dropping and the downside is that your advertisement has a short life.

    Magazine advertising is more expensive, but very specifically targeted with longer life span. Magazines also offer more added value in the form of pass-along readership.

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