Quick Facts: Internet Advertising
A few statistics to keep in mind…
The year 2008 is long gone, and in the past weeks Advertisers have been working tirelessly to set their objectives and budgets for 2009. Marketing professionals know that they need to keep their eyes on media trends, and increasing evidence shows that online advertising will continue to grow at a steady pace.
The Interactive Advertising Bureau (IAB) of Canada’s projected total for 2008 Online Advertising Revenue in Canada is estimated to be $1.5 billion — a full 25% percent more than the 2007 actuals of $1.2 billion. And even though economic downturn has shaken us now in 2009, the top ad service organizations all see digital media as a stable source of income.
Publicis Chairman-CEO Maurice Levy says that digital media is likely the most resilient form of marketing expenditures, as digital communications efforts are highly measured. Return on investment is known almost immediately, and it’s easier to see which strategies are working and which aren’t. According to IAB Canada’s annual review of syndicated media research studies across Canada (PMB, NADbank, BBM/RTS), the Internet now reaches more adults each week than Magazines and Newspapers. As well, while the Internet is neck-and-neck with TV in terms of 18-24 year old weekly reach, it reaches more 18-24 and 25-34 year olds each week than the Radio.
It is extremely important to keep these facts in mind when determining your media strategy how to divide your advertising budget. Most certainly, whoever your client or whatever your product or service, an online strategy must be taken into consideration.
Keep your eyes peeled for more stats to come.