IDC recently released a market report on how the smartphone market will develop from 2011 to 2015.
These numbers are best-estimates so should be taken with a grain of salt. But the trends are clear, with Android continuing to dominate the market (+40%) and iPhone enjoying a sizable chunk (~16%). Doubts hover on Windows and RIM with Symbian’s demise certain.
Whats really interesting is to see how these trends are already reflected in the ads from last year. Droid is going after the larger, but more techie market. iPhone is after a cooler lifestyle which people are willing to pay for. Windows is for the simpler, non-techies and Blackberry is … well they are cramming all past technologies into one with crossed fingers.