Video Animation using Comic Styled Characters
In one recent sales conversation about video animation, our talks went towards persona development of on-screen characters. This is a hot topic since it’s a challenge to convey the right image, emotion and message through comic-styled characters.
What you need to keep in mind is…
- who is your intended audience
- what type of message should they remember you with
- and what call-to-action is required
Sometimes character personas let you address these points, without having to explain in words. And you know the old adage – less is more.
Here is one example of how we used a character to showcase online shopping.
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