I often get asked about how to increase conversions – especially in a software-as-a-service environment. There is no cookie-cutter approach, but these 5 points are a good start:
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Zaki Usman
Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on LinkedIn.
Did Scotiabank misconfigure their SSL settings? Check yourself by visiting
https://www.scotiabank.com (use HTTPS to force a secure session.)
The team came up with a visual way to showcase the 3 main reasons to market with ShoutEx.
IDC recently released a market report on how the smartphone market will develop from 2011 to 2015.
How to price Software as a Service tool?
This is a tough nut to crack, since there are many ways you can slice-and-dice pricing. Finding the right price point is a tug of war between a few factors:
